BARCELONA ANNOUNCE VAN WAGNER AS SPONSORSHIP SELLER

BARCELONA ANNOUNCE VAN WAGNER AS SPONSORSHIP SELLER

Spanish reigning champions Barcelona have chosen American-based company Van Wagner Sports & Entertainment (VWSE) to be their exclusive partner to manage worldwide naming and sponsorship rights for their new Espai Barça development project.

The Espai Barça development is part of a scheme intended to transform Barcelona’s world-renowned ground, the Camp Nou - which will be rebuilt in a project led by Japanese architects Nikken Sekkei + Pascuali i Ausió Arquitectes - into the biggest and best urban sports installation in the world.

VWSE is a subsidiary of Van Wagner Group and specialises in marketing, communication, and sponsorship sales.

Barcelona vice president of marketing and communication Manel Arroyo said, “For us VWSE represents the complete guarantee that commercialisation of Espai Barça will be a success and the security that the world market will be analysed within the parameters and requirements that the club has set at this stage of transformation.” 

VWSE chief executive Jeff Knapple said, “Espai Barça represents the commitment of Barcelona to offer attractive and innovative commercial formulas to show its brands. It truly is a platform for global partnership that will integrate new sponsors in a massive and historic regeneration in the heart of Barcelona and Catalonia, as well as a way of gaining global exposure and access to an incredibly passionate fanbase.”

Work on the new Camp Nou is scheduled to start in the 2017/18 season to be completed in the 2021/22 season.

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